What is the role of the Product Owner in Scrum?

The Product Owner (PO) is the voice of the customer and is responsible for:

• Defining and prioritizing the Product Backlog.
• Maximizing value delivered by the team.
• Making trade-off decisions between features, cost, and time.

Example:

In a fintech app team, the PO decides that user onboarding is more critical than the referral

program, so it’s prioritized in the backlog. This ensures the team focuses on what's most

valuable for launch.

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