What is the this keyword?

Short answer: this refers to the context in which a function is called.

Real-world example (ShopNest)

Prefer arrow functions for React/event callbacks in ShopNest so this is not accidentally rebound.

Say this in the interview

1. Define — one clear sentence (the short answer above).
2. Example — relate it to a project like ShopNest or your real work.
3. Trade-off — when you would not use it.